2023 Toyota Prius & Prius Prime

“Go” means green.

Shop 2023 Prius

If you’re on the hunt for an affordable, stylish, and efficient vehicle that’s also environmentally friendly, the all-new 2023 Toyota Prius and Prius Prime should be your green go-to! This legendary sedan has been fully redesigned with a plethora of performance, convenience, tech, and safety features to reliably get you where you need to be – whether it's your daily commute to work or a cross-country road trip with fewer stops at the pump. With its innovative hybrid powertrain and bold new design, the 2023 Prius is about to paint the Cariboo region green!

The Hybrid of the Century

For years the Toyota Prius has been the benchmark for hybrid technologies, and in 2023 the evolution shows no signs of slowing down. Experience the efficiency of just 4.8 L/100KM (city/highway combined), even while motoring at 196 horsepower. The plug-in Prime’s three-range drive modes also let you switch seamlessly between EV Mode, EV Auto, and Hybrid so you can customize your drive the way you like it. Charge it up within 5.5 hours at home or at any of the many charging stations across BC and enjoy up to 1,035 km stress-free!

Shop 2023 Prius

Reliable Safety Features

The 2023 Prius doesn’t just take care of the planet – it takes good care of its precious cargo too! Equipped with Toyota Safety Sense 3.0, the Prius features active safety technologies and capabilities that enhance your protection and give you a little extra peace of mind so you can focus on the road ahead of you. Key safety features include:

• Pre-Collision System with Daytime/Low-Light Vehicle and Pedestrian Detection, plus Daytime Bicycle Detection
• Automatic High Beams
• Lane Tracing Assist
• Lane Departure Alert with Steering Assist
• Full-Speed Dynamic Radar Cruise Control
• Advanced Park
• Front & Rear Parking Assist with Automatic Braking

Innovative Tech

Forward-thinking technology is the baseline of Prius’ engineering. And the same goes for the array of convenient features that make up its interior. Staying connected is simple with Prius thanks to Apple CarPlay and Android Auto compatibility. Additional infotainment features include:

• 8” Display Screen
• 8 Speakers
• 6 USB Ports
• Bluetooth® Capability
• Intelligent Clearance Sonar (ICS) With Intelligent Parking Assist (IPA)
• Integrated SiriusXM Satellite Radio (with 3-month All Access Trial)
• Advanced Voice Recognition
• Available 12.3” Display Screen with Embedded Navigation
• Qi Wireless Charging